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A Different Path for Orlando
“Be different. No…really different.” That was advice that I shared some years ago in an IEDC Journal article titled, “The Calf Rarely Brands Itself.” Earlier this week, I had the chance to sit down...
View ArticleHow to Create Winning World Cup Marketing Campaigns For Destinations
With 715.1 million people watching the final match in 2006, the World Cup is the biggest single-event sporting competition in the world. Major sporting events offer destination marketers a significant...
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Going Beyond The Restaurant Week: DMO Promotions
It seems that the DMO restaurant week promotion has been around since the Jurassic age. The first was developed by NYC & Company in January 1992, increasing business for New York City restaurants...
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The Importance of Branding Your Place
The Free Republic of Liberland, a new European “micro-nation” located between Serbia and Croatia, made headlines across the globe last month. While much of the attention was focused on the 2.7 mile...
View ArticleWhat We’re Reading: Defining Your Brand in Place Marketing
“In today’s content-rich world, messaging and imagery can blend in to looking all the same, generic to the category, or not compelling enough to drive action [beyond] “It’s on the bucket list” for some...
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The Importance of Branding Your Place
The Free Republic of Liberland, a new European “micro-nation” located between Serbia and Croatia, made headlines across the globe last month. While much of the attention was focused on the 2.7 mile...
View ArticleWhat We’re Reading: Defining Your Brand in Place Marketing
“In today’s content-rich world, messaging and imagery can blend in to looking all the same, generic to the category, or not compelling enough to drive action [beyond] “It’s on the bucket list” for some...
View ArticleClik here to view.
Five Things to Consider about Branding and Logo Development
While a new logo and tagline aren’t insignificant, they consistently get way, way too much attention. Yes, you need a professional, well-conceived brand mark that reflects favorably on your community,...
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8 Lessons in Place Branding from City Nation Place Americas
I was fortunate to be among about 200 “place makers” from around the world who attended the inaugural City Nation Place Americas conference in New York City in mid-June – an all-too-rare mash-up of...
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Finding Fayette: In Search of a Visual Community Brand
Have you ever seen a Marvel movie? If you have, there’s a good chance it was shot in Fayetteville’s Pinewood Atlanta Studios. When I received a creative brief for Fayette County, Georgia, I knew we...
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Colorado Brings Home the Gold in 2017 Economic Development Awards Season
Colorado Office of Economic Development and International Trade Marketing Manager, Jenny Merchant, and DCI Executive Vice President, Julie Curtin accepting the Gold Excellence in Economic Development...
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Hootsuite How-To: A Basic Guide for Social Media Management
As more cities and regions around the world compete for business, investment and talent, having a strong social media presence is key for your community’s branding strategy. Between the networking,...
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A Website that Gets Millennials Moving for Manufacturing
Overview: Cleveland County, North Carolina was faced with a challenge that other rural communities and manufacturing-dense locations know all too well – manufacturing was booming, while the talent...
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Refining Sugar Land: Creating a Fresh Brand for an Historic City
1843. That’s the year that the Imperial Sugar company was founded. What began as a single sugar plantation, became the seed that grew into the vibrant and growing city that is Sugar Land, Texas....
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Branding Outside the Lines with Douglas County, GA
DCI recently had the opportunity to create a new brand identity for a vibrant and growing community located just outside the lines of Atlanta, GA: Douglas County. Here are a few key takeaways from...
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The Importance of Branding Your Place
The Free Republic of Liberland, a new European “micro-nation” located between Serbia and Croatia, made headlines across the globe last month. While much of the attention was focused on the 2.7 mile...
View ArticleWhat We’re Reading: Defining Your Brand in Place Marketing
“In today’s content-rich world, messaging and imagery can blend in to looking all the same, generic to the category, or not compelling enough to drive action [beyond] “It’s on the bucket list” for some...
View ArticleClik here to view.
Five Things to Consider about Branding and Logo Development
While a new logo and tagline aren’t insignificant, they consistently get way, way too much attention. Yes, you need a professional, well-conceived brand mark that reflects favorably on your community,...
View ArticleClik here to view.
8 Lessons in Place Branding from City Nation Place Americas
I was fortunate to be among about 200 “place makers” from around the world who attended the inaugural City Nation Place Americas conference in New York City in mid-June – an all-too-rare mash-up of...
View ArticleClik here to view.
Finding Fayette: In Search of a Visual Community Brand
Have you ever seen a Marvel movie? If you have, there’s a good chance it was shot in Fayetteville’s Pinewood Atlanta Studios. When I received a creative brief for Fayette County, Georgia, I knew we...
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